Impresa
For YMCA of Northern Utah. Built by Linchpin Advisory. Confidential, internal use only.
Impresa is short for impresario—the one behind the scenes making the magic happen. It is a private intelligence library—a living map of YMCA NU’s funding network: who funds peers like us, who’s connected to whom, and the warm path to each one.
New here? Read this page top to bottom, then use the interactive graph (right side of the page) to explore the network—click any node to jump to its profile and connections.
Start here
| Open this | For |
|---|---|
| Development Plan | The 90-day playbook—who to approach, in what order, with what ask, via which connector |
| Grant Pipeline | Every prospect in one sorted table—priority, connector, status, next step |
| Peer Benchmark—YWCA Gap | The headline finding: how much funding peers capture that we don’t (yet) |
| Capacity × Warmth Matrix | Moves-management view—who to approach now vs cultivate vs monitor |
| Bank & Corporate Funders | The bank/financial-institution slice + the CRA angle that makes some of them motivated |
The one thing to know
YWCA Utah—same model, same market—pulled ~$3M in foundation grants over three years. YMCA NU pulled ~$700K. That gap isn’t a verdict; it’s a map. Nearly every funder behind YWCA’s $3M is reachable from our existing board and relationships. This site is that list, with the doors marked. → Peer Benchmark—YWCA Gap
Where the work stands
Refreshed 2026-06-16 on current IRS data (TY2022–2024). Full strategy: DEVELOPMENT_STRATEGY.md in the client folder.
- 106 prospects researched and scored on Linkage · Ability · Interest, mapped to warm-intro paths and enriched with real giving history.
- 12 current/lapsed funders to renew · 58 new foundations · 14 corporate/community · 17 DAFs (flagged, donor-anonymous) · 17 individuals.
- The urgent finding: several current funders lapsed in 2024—money that came in but didn’t renew. Protect that base first. → Grant Pipeline
- 311 board members mapped across the prospect orgs (297 with cross-board connections)—open the graph view.
Top priorities right now
- The Community Foundation of Utah—highest-capacity current funder; renew + DAF-advisor intros
- Bur Oak Foundation—biggest single funder ($200K), no 2024 gift on file—top renewal
- George S Eccles and Delores Dore Eccles Foundation—anchor the coordinated Eccles approach (Spencer F. Eccles controls 3 vehicles)
- Dominion Energy Charitable Foundation—renew (lapsing); corporate path
- Sorenson Legacy Foundation—$51.9M giving, funds 28 peers—top cold foundation
How this site works
- Orgs and people are notes. Click a funder to see its giving, contacts, and the best connector in. Click a person to see every board they sit on—that’s how warm intros surface.
- Wiki-links connect everything; the Backlinks panel on any note shows who points to it.
- The graph is the relationship web—clusters of foundations, the people who bridge them, and the paths from our board to the money.
- This is a snapshot of current intelligence. As IRS filings update and relationships develop, it gets refreshed.